SpotlightLabs.com Website Redesign
In preparation for upcoming product launches, Spotlight Labs needed to redesign their existing website in order to increase site traffic and present a cohesive brand image. My role focused on design of the web pages, including user flow, page structure and visuals, as well as development of the final project using Wix.
Role
Website Designer/Developer
Timeline
April - June 2022
Collaboration
2 Founders, 1 Marketing Director, 1 Content Writer, 2 Test Users
Platform
Wix
SpotlightLabs.com Website Redesign
In preparation for upcoming product launches, Spotlight Labs needed to redesign their existing website in order to increase site traffic and present a cohesive brand image. My role focused on design of the web pages, including user flow, page structure and visuals, as well as development of the final project using Wix.
Website Designer/Developer
Role
April - June 2022
Timeline
Wix
Platform
2 Founders, 1 Marketing Director, 1 Content Writer, 2 Test Users
Collaboration
The old site was basic and didn’t communicate enough information about the product or the company in an engaging way. Spotlight Labs’s mission was unclear, and their website failed to bring in prospective clients.
Research and Planning
Our team worked together to research existing websites of similar companies and met with the founders to understand our audience. Together we decided on a clean, minimalistic design to highlight the brand new company video on the home page.
Colors
Typography
Goals
Problem
Illustrations
Launch and Public Responce
Once our final review was completed with the founders, we launched the new site to the public and shared it across socials. Within the first month we received multiple positive reviews and site traffic increased by over 30%.
Increase the volume of site visitors and keep them on the site engaging with content longer.
Create a successful platform to launch a new brand video.
Clearly communicate details about the product they are selling in order to bring in new clients and increase sales
Highlight user testimonials and research showing the benefits of using the product
Wireframes and Sketches
Problem
The old site was basic and didn’t communicate enough information about the product or the company in an engaging way. Spotlight Labs’s mission was unclear, and their website failed to bring in prospective clients.
Research and Planning
Our team worked together to research existing websites of similar companies and met with the founders to understand our audience. Together we decided on a clean, minimalistic design to highlight the brand new company video on the home page.
Colors
Typography
Goals
Increase the volume of site visitors and keep them on the site engaging with content longer.
Clearly communicate details about the product they are selling in order to bring in new clients and increase sales
Highlight user testimonials and research showing the benefits of using the product
Create a successful platform to launch a new brand video.
Illustrations
Wireframes and Sketches
Launch and Public Responce
Once our final review was completed with the founders, we launched the new site to the public and shared it across socials. Within the first month we received multiple positive reviews and site traffic increased by over 30%.
